The initiative was groundbreaking as for the first time Fairtrade coffee was sold in supermarkets and mass-retailers, therefore reaching a larger consumer segment. Fairtrade labelling also allowed consumers and distributors alike to track the origin of the goods to confirm that the products were really benefiting the farmers at the end of the supply chain . The initiative was a great success and was replicated in several other markets: in the ensuing years, similar non-profit Fairtrade labelling organizations were set up in other European countries and North America, called "Max Havelaar" (in Belgium , Switzerland , Denmark , Norway and France ), "Transfair" (in Germany , Austria , Luxembourg , Italy , the United States , Canada and Japan ), or carrying a national name: "Fairtrade Mark" in the UK and Ireland , "Rättvisemärkt" in Sweden , and "Reilu Kauppa" in Finland .
Diamonds Fair Trade USA completed a feasibility study for the certification of diamonds in 2009, with the support of the Tiffany & Company Foundation. The study identified specific development needs for diamond-producing and manufacturing organizations, as well as considerations for developing standards to address them. Although not actively developing this program, Fair Trade USA remains interested in providing a mechanism to empower workers along the diamond supply chain through a more transparent, equitable system. If your company is ready to take the lead on socially- and environmentally-responsible sourcing in the industry, please contact innovation@ for more information.
Summary/review: This journey into the lives of artisans, peasants and workers from 15 countries across Asia, Africa and Latin America traverses 14 Fair Trade sectors – from the most common, such as handicrafts, coffee and cocoa, to the lesser known, such as shea butter, quinoa and guarana. The author introduces us to producers, describes the processing chain for each product, and outlines the advantages and challenges of Fair Trade.